Last weekend we saw a frenzy caused by the popular car company.
Over the weekend, Tesla and SpaceX’s new CEO Elon Musk had a lot of fun on Twitter at Bitcoin’s expense and the bitcoiners fell right into the trap. They always follow him very easily. And he takes advantage of it. The truth is that Musk is a joker addicted to advertising, and the millennials in particular always fall victim to his tricks. In other words, the subject is a snake charmer. A true genius at raising capital, no doubt about it. But the success of his business model remains to be seen. In terms of narrative and vision, there is no one like Elon Musk. He is the undisputed king in the creation of FOMO.
But will he be able to deliver on his many promises?
Bitcoin wants to keep breaking new ground and Elon Musk is taking advantage of the situation to gain some free publicity. And, in cash, the strategy worked perfectly, because the networks went crazy with their comments about Bitcoin over the weekend. No big deal. He suggested that he was already tempted to buy Bitcoin. He exchanged comments with MicroStrategy CEO Michael Saylor in the context of the possibility of converting Tesla dollars into Bitcoin by mimicking the recent MicroStrategy move. And Musk’s trick question: „Can I buy large quantities?
Elon knows exactly the answer to that question. He’s no fool. What happens is that he plays dumb very often. For me it was all a joke. The great beneficiary of all this was DogeCoin, the usual protagonist of Musk’s jokes. It went up quite a bit after a tweet from Musk. DogeCoin is a somewhat ridiculous project. That is to say, it is a kind of apology for banality. Its value lies precisely in its triviality. The crypto-currency inspired by a meme is worth millions of dollars in market capitalization. Something completely absurd. So absurd that it has become an article of value. That’s the great irony. In short, Dogecoin is a constant source of humor.
And Elon knows it.
If Elon Musk decides to create a fund to buy Bitcoin, his success would be immense. Because of his charisma, he’d get instant funding. A Bitcoin fund would be ideal for him, because Bitcoin is a non-productive/speculative asset par excellence. In other words, in this case he wouldn’t have to generate sales, income or anything else. His job would be to be Elon Musk, the visionary. He wouldn’t be Elon Musk, the CEO who should record profits and sales one day.
That’s the big detail with Elon Musk. Musk, the capital raiser, is infinitely better than Musk, the industrialist. I don’t want to take any credit away from the guy, obviously. But it is clear that in his business life, promises have been more important than results. His first Zip2 company was a successful startup that managed to sell at a very good price. But was it really a productive company or a promise? His second project was PayPal. His own board put him through a coup and then the company was acquired by eBay. He received quite a bit of money for the deal, but
How was your work as CEO?
He now has several companies. All of them with great promise. But how is the situation on the books? SpaceX is a private company. I mean, we don’t have a lot of information. But in Tesla’s case we do. Tesla is the most valuable automotive company in the world by market capitalization. It is above Toyota, Volkswagen, General Motors and Honda. But that’s not all. Tesla outperforms all of the above combined. However, when we look at car sales, the figure is a big surprise. For every Tesla, the other firms sell 121 cars. In other words, the gap between the business books and the stock valuation is simply staggering.
Elon Musk is one of the richest men in the world, but he is not particularly liquid. That is, his wealth lies primarily in the stock of his companies. Of course, a Tesla investor knows full well that the company does not sell more cars than its competitors. But the point is that the Tesla investor is not really investing in today’s Tesla. He is investing in the Tesla of tomorrow. In other words, the Tesla investor believes himself to be an early investor in the supreme market leader of tomorrow’s electric car. And not just cars. Of batteries and software, too.
Now, obviously Tesla is not an investment in value. The numbers clearly do not support its current valuation. Tesla is a growth investment. Basically, investors are betting on future sales. But can Tesla beat the competition? Can it beat the Chinese? Can it overcome its production problems in time? How good is CEO Elon Musk at generating concrete results? Can he focus